In those days, my paychecks were signed by a giraffe. To put it another way, Toys R Us was where I worked. Although it had its ups and downs, it was overall one of my most enjoyable employment experiences.
Working in a toy shop was a great way to see how children react to different toys. You could witness the various tantrums, screaming fits, crying jags, and other behaviors of children. Let’s not forget the parents.
This is because in early 2016 I sent out my first shipment of Elena Of Avalor toys. The show’s setting was a fictional Central American country in colonial times. Elena was a Latina princess who had magical powers. You can see the concept.
To get back to the merchandise, it was located at the front of the store, which coincidentally is my usual station. This gave me a great vantage point to observe responses.
This is pretty universal for girls aged four to ten. It didn’t matter which color child they were: white, brown, yellow, or purple with pink polka dots, etc. Their eyes grew large and they immediately grabbed Elena’s dolls with different features. One of them sang one had a horse, the other one was with her sister and all were equipped with a special feature that took money from their parent’s wallets. It was obvious that their mothers were harried and didn’t know who this character was. Evidently, they weren’t spending enough time with their children on Disney Channel. It’s hard parenting, Mom. But once in a while, let the wine go and enjoy some TV with your children.
What lesson can we learn from this? No matter the race of the character or the child, girls will love magical princesses, regardless of their race. Period.
After Frozen came out, I was reminded of an afternoon spent in a local mall. It was Halloween, and the mall’s stores were handing out candy to children. To amuse myself, I tried to count how many Elsa-dressed girls I could count. After realizing that I shouldn’t be counting one by one, I quit. As with the Elena dolls being grabbed by the girls, every child wearing an Elsa outfit was represented. It wasn’t her race that was the identity. It was the character. Allow me to repeat: girls love magical princesses, regardless of their race. End of story.
We must resist the current gender madness and genital mutilation that pretends we can choose our gender. Let girls be girls. Let them realize that skin color is an attribute and not a final one. Let’s teach girls to love magical princesses.