Kid Rock allegedly was seen drinking Bud Light at a concert this week. This is just months after the conservative musician helped to spearhead a brand boycott with a viral clip of him shooting down cases of beer.
Images that appeared to be taken without his consent generated ridicule on social media. Users accused him of hypocrisy for destroying the brand, only to consume it a few hours later.
TMZ posted a video of Kid Rock at the Skydeck in Nashville, Tenn. for a Colt Ford concert on Thursday. Zoomed-in images showed him chatting with friends and holding a beer can that looked like Bud Light.
Rock’s beverage choice seemed to show a more tolerant attitude towards the brand. In April, Rock recorded a video in which he shot multiple cases of Bud Light using what looked like an MP-5 submachinegun.
Rock announced his own boycott after the beer brand partnered with influencer Dylan Mulvaney. Rock said, “F— Bud Light” in that video.
Rock’s public criticism of Bud Light and Anheuser-Busch, the parent company of the beer brand began a backlash against it. Bud Light has been struggling with declining sales since.
Social media users were inundated with comments after seeing the famous conservative and musician drinking beer. Many mocked him for seemingly reversing his boycott.
Sawyer Hackett, a Democratic strategist, found the apparent change of heart amusing and posted to X: “LOL. Kid Rock was photographed drinking Bud Light last night at a concert after he had led an attempt to cancel the company. It wasn’t that long ago when he shot a Bud Light case with an AR-15.”
First, he doesn’t just vow to boycott Bud Light, he shoots a case of it on camera with an AR-15.
Then, not only does he go back to immediately drinking Bud Light again but he does it in public and gets caught.
Can’t make this stuff up. https://t.co/vAbBJOKdyF
— Mehdi Hasan (@mehdirhasan) August 18, 2023
MSNBC’s Mehdi Hasan called Rock out in a post, saying, “First of all, he does not just promise to boycott Bud Light; he actually shoots an AR-15 at a full case of Bud Light. on camera.” “He then drinks Bud Light in public and is caught.” “This is unbelievable.”
Ben Collins, a reporter for NBC, declared: “Kid Rock is now woke.”
— Tim Pool (@Timcast) August 18, 2023
Conservative podcast host Tim Pool posted, “TREASON.”
Richard Ojeda II, a former West Virginia state senator, wrote: “Apparently Kid Rock has no problem with Bud Light if he does not think that the cameras are watching him.”
His restaurant in Nashville never stopped selling Bud Light. This is all performative theater for these people to signal their cruelty to trans people. pic.twitter.com/rpW6n2hTc2
— Alejandra Caraballo (@Esqueer_) August 18, 2023
Rock was slammed by journalist Alejandra Carraballo, who said, “His Nashville restaurant never stopped selling Bud Light.” “These people are using this as a performance to show their cruelty towards trans people.”
When asked about comments, a representative of Kid Rock did not respond immediately.