Dr. Robert Malone introduced the concept of mass formation psychosis to explain our covid hysteria. He did so on Joe Rogan’s podcast in late December. Malone discusses the work of statistician and psychologist Dr. Mattias Demet about what conditions mass formation needs to occur, and why many of these conditions are being met.
According to Google Trends searches and interest in the term shot up immediately after the podcast. Malone had published an article about his Substack before, in which he expanded on the subject that he was responsible for driving so much attention to.
Separately, we all know that the purpose of a search engines purpose is to fulfill a person’s search by matching him up with the most relevant information. If someone was searching for “mass formation psychosis”, Malone’s article would be at the top. He is essentially synonymous with the term.
Bing and Yahoo might think so. But Google, perhaps not so much.
The data from the SEO data tool GeoRanker indicates that Malone’s article was the #1 organic result for a search on Yahoo and Bing for “mass formation psychosis”. However, for Google, the article is not listed among the top twenty organic results.
Organic results are links that appear under top stories and news results. Organic results, relative to top stories and news, are comparatively static and therefore more trackable.